Kids High Vis started long before I ever had kids of my own. Years ago, I heard about a little boy lost in a farming accident, and it stayed with me in a way I could never really explain.

Now, raising my own kids on a busy work yard while running a concrete construction company, that feeling became real life. Trucks move, equipment runs, crews work—and my kids are never far behind. Every day I found myself thinking the same thing: what if they aren’t seen?

Everyone around them wears high-visibility gear for safety, but when I looked for the same thing for little kids, I found almost nothing. I didn’t want another thing for parents to remember like throwing a vest on over top of everything else. I wanted something simple—something kids could just wear every day.

So I created it.

Kids High Vis is built from real life, real worry, and the belief that making kids easier to see could make all the difference. Because if something this simple can help someone notice a child even one second sooner, it’s worth it.